My work sits at the intersection of strategy and soul.

I know how to craft copy that converts and stories that stick.

From 2016–2021, I was on the Whole30 team. We collaborated with brand partners like Chipotle, Humm Kombucha, Our Place, and ButcherBox to dream up campaigns that worked across web, social and email. Crafting an email that turns readers into loyal customers never stops being magic.

From 2022–2025, I served as Communications Lead for the Parish Collective. I developed a content strategy across email, social, and web as well as launching a donor membership community. One of my favorite projects was our Parish Stories series, which I concepted, interviewed for, wrote, and distributed — delivering some of our most-read and most-shared content.

When I’m not writing for clients, I’m working on my debut nonfiction book (it’s set to publish in fall 2026!), creating guided meditations, wrangling my three kids, or walking in the San Diego sunshine while mentally outlining my next big idea.

Personality test check: Enneagram 1, INFJ, Upholder.