Transform your vision into messaging
Below are a few client stories from ten years of creating high impact copy and content strategy.
Like what you read? Let’s talk about your next project:
Parish Collective –Parish Stories Project
From interview to inbox — storytelling that drives engagement.
I conceived and executed the Parish Stories project, conducting in-depth interviews with community leaders, crafting narrative features, and publishing them on the Parish Collective site. Newsletters featuring these stories became some of our most opened and clicked emails of the year, consistently outperforming our (already high!) average email engagement rate. The project celebrated local impact and strengthened community connection across our network.
Whole Mamas – Wellness Driven Content Marketing
Providing value and promoting a paid membership program.
For Whole30’s vertical lifestyle brand for women in all stages of motherhood, I worked closely with a registered dietician and a variety of other healthcare practitioners to create a content-driven platform. I was the primary owner of content across web, email and social media. The Whole Mamas website no longer exists; click to see a sample of blog and podcast content.
Whole30 x Our Place –High Converting Copy
Crafting tailored, value-first copy with clear CTA’s.
For a collab between Whole30 and Our Place’s Always Pan, I wrote campaign emails, developed Instagram Reel concepts, and coordinated 2 influencers for affiliate promotion. The campaign produced 500 conversions and $58,004 in revenue.
Chelsea Kim Long – Personal Brand Building
Building a consistent presence that grows community and reach.
For my own brand, I applied the same strategies I offer clients—clarifying messaging, showing up consistently, and focusing on audience connection over trends. I grew my own IG audience by 34%, increased paid newsletter subscribers by 73%, and lifted net revenue by 300% year over year. No viral spikes—just sustainable growth with the right people.
More samples are available upon request. I’ve helped plan an album launch, a membership campaign, and a brand launch. Contact me if you’d like to see more of my work!
Article samples
Helping Kids Connect Food and Behavior (Whole30)
We’re Part of the Neighborhood: A Parish Story from Olympia, WA (Parish Collective)
“The Little Mermaid” was VERY problematic—here’s hoping Disney’s re-make isn’t sexist (Mother.ly viral page)
